How to win a presidential election just by being his humble self

Marcelo Rebelo de Sousa, 

newly elected President of the Republic.

Marcelo had 9 presidential candidates against him, 

attacking him in every single political rally or on TV or radio.

Marcello simply kept his cool, 

and NEVER attacked anyone.

He showed that it was possible to run a campaign, 

without money, without outdoors, without any party support, 

eating his simple sandwiches on his campaign trips.

He called his campaign, a campaign of "Affections".

His opponents were constantly on the attack against Marcello.

They promised the stars and the universe to the population, 

while Marcello made NO promises.

He was called many adjectives and names.

He just kept his cool and showed a friendly, smiling face.

Yet he was elected with more than double his nearest opponents votes.

The portuguese thereby showed just how sick and tired they are

of pompous politicians promising things that they could obviously 

NOT do or have done. 

Marcello´s nearest opponent, 

Sampaio de Nóvoa, 

had the support of 3 ex-socialists presidents, 

who were always nearby in his rallies, as well as the socialist 

propaganda machine at his disposal.

Sampaio de Nóvoa was over confident, and arrogant, most of the time.

His constant attacks on Marcello didn't serve him any good, 

as he only got 20% of the portuguese vote.

Making impossible promises, out of a president's range of powers, 

he made a fool of himself.BY spending thousands of tax-apyers' money 

outdoors and campaign dinners, entertaining thousands, 

he has gained nothing. 

Just a bitter taste in his mouth, 

as a failure!!

The portuguese showed real political maturity, 

in voting in consciousness, 

chosing a man who could best defend the country,

impartial, ready to build bridges, to unify the country,

steering far away from the radical marxists-leninists, 

who only got less than 10% and 4% of the vote respectively.